We are excited to announce the launch of our updated website! AMDG team worked overtime to improve ourselves even further. Among our fresh features:
We extend our gratitude to Chernyshev Agency who handled the site's development.
Welcome and enjoy!
https://amdg.ru/
On November 21, the Award ceremony for the 2019 Choice of the Year award was held at Astoria Riverside. The festival-competition has been identifying market leaders for 17 years just using a unique methodology and the reliability of which is confirmed by an international audit company. Thus, according to the results of the study, Artox Media Digital Group was named as the best Digital Agency in 2019.
In this year more than a thousand Belarusian market players competed for the right to be named the best in 61 categories. AMDG not only took part in the festival, but also acted as the main Digital partner of the event.
For the first time a special Digital Choice category was established within the framework of the award, the winner of which is selected based on AMDG research on site visibility, brand activity in YouTube and social networks. The winner in 2019 was Belarusbank, which was awarded a diploma and certificate for creating a Digital promotion strategy for 2020.
The full list of companies that won the 2019 selection сan be found here.
On October 3rd the winners of the Effie Awards Belarus 2019 were announced. The Effie Awards is a prestigious marketing award that is awarded in countries around the world for effectiveness and special achievements in the advertising industry. This year Artox Media Digital Group became not only a participant in the contest after after sending several projects, but also AMDG was a Digital Partner of the Effie Awards Belarus.
In the first round, the jury evaluated the submitted projects, selected seventeen of them and, what is more important, paid a particular attention to the written part and the creative materials. After that part the selected contestants were sent to the next stage, which means the finals. And more than five finalists are AMDG's projects.
The second stage is the decision about gold, silver and bronze winners.The projects with the highest number of points in their category were nominated for the Effie Awards Belarus Grand Prix, an award that is given to the best work of all finalists from year to year. A worthy one was selected by the jury on October 3rd.
Five Artox Media Digital Group projects were awarded by the judges. Agency won gold, silver and bronze in several categories.
The whole winners lists include Exponenta (Winner of the Effie Awards Belarus Grand Prix), EPAM Systems, MTS, Alfa Bank, Mark Formelle and others.
You can check the whole finalists project list on the award’s webpage.
Based on the results of the Effie Awards Belarus 2019, a local ranking of the effectiveness of brands and agencies will be published, which will be included in the global Effie Index in 2020. A placement in this index guarantees Belarusian brands and agencies the opportunity to reach a global level.
The awarding ceremony on October 3rd began with the conference «Current Trends of Marketing Effectiveness in Belarus». The company Artox Media Digital Group, as a Digital partner, decided to share its experience with the listeners. Sergey Kazak, director of marketing and business development at AMDG, became one of the speakers and told twenty cases about the effectiveness of Internet marketing. For greater understanding and visibility, the report was supported by a visual presentation with examples of partnership with Belarusian clients from various spheres of business.
The Moscow office has rolled out AMDG PAY, an updated and improved product. For quite some time, our agency already has been providing cashless ads manager replenishment services for legal entities so that they can reimburse taxes and have grounds for a deduction.
The update allows you to calculate budgets and expenses on your own, study guidelines for launching ad campaigns, and consult a manual on ads manager setup.
AMDG gladly shares our collected experience and can offer the best mediabuying conditions.
With the support from IAB, on 23th of August Minsk saw Digital Party take place over the span of twelve hours – an event which gathered advertising and Digital’s top of the field professionals. Each year it unites the best digital practitioners, agencies and VIPs of Belorussian ad market, who share their research and cases, all backed by real experiences. This year, and now for the third time, AMDG introduced its case study in collaboration with the subject’s client. We showed what specific circumstances one faces when launching a new product on the market, through our experience with Atlant, the biggest player within Belarusian household appliances segment.
Digital Case Review is a dynamic presentation format, suited to learn best market practices in the shortest amount of time. AMDG with manufacturing giant Atlant shared the effective techniques of combining three digital tools when launching a new line of household appliances: what tools are appropriate, which targeting fired best, which devices interacted most with campaign’s messaging, what strategies were used in video ad placement and many more.
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RUWARD regularly publishes consolidated complex rankings of digital agencies within the various segments of the Russian market.
This year, AMDG once again demonstrates positive dynamics. Among the results, the most significant to us are the outcomes of full-cycle digital agency ranking, SEO firm ranking, SMM agency ranking and contextual advertisement rankings, within all of which we managed to show improvement of up to eight places.
Denis Buko, CEO
It doesn’t even need to be said that we are always aspiring to improve and validate our results, and as such the improvement in RUWARDS’s rankings is very important to us. Last year, we grew in the range of 10 to 25 points in our main services. This year, the results objectively show the priorities we’ve assigned and the key areas we’ve focused on developing most: SEO, SMM, ORM and contextual advertising, in the rankings of which we’ve grown tremendously. Meanwhile, a slight drop in the RUWARD’s Digital Golden Hundred is based on a simple fact: with a host of new rankings within narrow and specific areas factoring in aggregate calculation, it is impossible to show constant growth in that category. Anyhow, each RUWARD’s ranking is a product of a number of outside evaluations, with their formulas open to the public, and so anyone can make sure that our scores were honestly earned.
You can check the methods behind the rankings, as well as other details here.
RAEC consists of more than one hundred and fifty major players on the market, and that allows is to objectively represent the interests of the entire industry. Council’s general assembly unanimously decided to welcome AMDG into the professional community.
Due to possessing unique expertise in the field of online technologies, Artox Media Digital Group is going to develop a new RDC certification program concerning reputation marketing. Combined with the already existing programs, this will create an unbiased, unified system to evaluate the know-how and technical knowledge among the digital industry specialists.
Russian Digital Certification Center, formed as a part of RAEC’s “Education and Human Resources” cluster, serves as a tool to appraise the qualification of both the current and potential employees, allowing to check their expertise levels and confirm their professionalism.
Detailed description of certification requirements is available at RDC’s official website.
On April 19, the Renaissance hotel hosted a conference of the Minsk office of Yandex. Yandex and Digital agencies speakers told participants of the conference about advertising technologies development, new products and the latest launches of Yandex, and needless to say, about the personal experience of using advertising tools. Especially for the conference, Artox Media Digital Group company has gathered several case studies to share the stories of using various Yandex tools.
The main topics of the conference were: development of advertising technologies, search and Yandex services in Belarus and analytical tools. The format of free communication allowed the conference participants to ask questions and get answers from Yandex experts.
Members of three Digital agencies of Belarus presented their speech in the practical part. Sergey Kazak, marketing and business development Director of AMDG, delivered a report "AMDG Stories: it is interesting to work with Yandex tools". In his speech, Sergey Kazak told only about the cases and chips of the practical application of various Yandex tools in working with clients of the company.
The report was based on real case studies of 11 Google tools usage in working with clients. AMDG explained the features of each tool, recommended the use of topics and presented the results.
You can read more about AMDG's speech here.