On October 3rd the winners of the Effie Awards Belarus 2019 were announced. The Effie Awards is a prestigious marketing award that is awarded in countries around the world for effectiveness and special achievements in the advertising industry. This year Artox Media Digital Group became not only a participant in the contest after after sending several projects, but also AMDG was a Digital Partner of the Effie Awards Belarus.
Two-stage competitive path
In the first round, the jury evaluated the submitted projects, selected seventeen of them and, what is more important, paid a particular attention to the written part and the creative materials. After that part the selected contestants were sent to the next stage, which means the finals. And more than five finalists are AMDG's projects.
The second stage is the decision about gold, silver and bronze winners.The projects with the highest number of points in their category were nominated for the Effie Awards Belarus Grand Prix, an award that is given to the best work of all finalists from year to year. A worthy one was selected by the jury on October 3rd.
AMDG's victories at Effie Awards Belarus
Five Artox Media Digital Group projects were awarded by the judges. Agency won gold, silver and bronze in several categories.
- Gold went to «Santa Bremor»
- «Keramin» and «Sochniy» took silver awards
- «Slodych» and «Malenkoe Schastje»
The whole winners lists include Exponenta (Winner of the Effie Awards Belarus Grand Prix), EPAM Systems, MTS, Alfa Bank, Mark Formelle and others.
You can check the whole finalists project list on the award’s webpage.
Based on the results of the Effie Awards Belarus 2019, a local ranking of the effectiveness of brands and agencies will be published, which will be included in the global Effie Index in 2020. A placement in this index guarantees Belarusian brands and agencies the opportunity to reach a global level.
AMDG Speech at Effie Awards Belarus Conference
The awarding ceremony on October 3rd began with the conference «Current Trends of Marketing Effectiveness in Belarus». The company Artox Media Digital Group, as a Digital partner, decided to share its experience with the listeners. Sergey Kazak, director of marketing and business development at AMDG, became one of the speakers and told twenty cases about the effectiveness of Internet marketing. For greater understanding and visibility, the report was supported by a visual presentation with examples of partnership with Belarusian clients from various spheres of business.